Better Business

We have pioneered a new and exciting way of doing business in Africa that is better for people, better for the planet and which ultimately delivers a better product.

As a dynamic commercial trading company with offices in Cape Town, Harare and London, we act as an ethical agent that connects leading retailers and markets with exceptional horticultural and agricultural entrepreneurs in Southern and East Africa.

Our business has three core functions:

• Identifying and sourcing ethical horticultural and agricultural products from Africa.
• Growing and building new markets by providing retailers with the confidence they need to commission products from Africa.
• Investing in production and value-add, by helping producers develop their businesses in order to make full, quality and reliable delivery to international retailers.

No matter the initiative we undertake, it must offer scope to deliver on-the-ground support for social benefit and sound environmental practices. In other words, we do better business through better trade.