Better PartnersOur network of partners is critical to our success. From the Shell Foundation to buyers, our business model depends on developing strong relationships based on transparency and furthering each other’s goals. The Shell FoundationIn 2007 The Better Trading Company was born out of a shared vision with and seed funding from the Shell Foundation to create an "ethical agent" to bridge the gap between major retailers and developing world producers. Our continued strategic partnership provides us with important resources, business know-how and an extensive worldwide network that helps us to truly make a difference. Better Market RelationshipsOur retail clients benefit from of our "better" way of working. It gives them peace of mind that their product is from an authentic ethical source, which in turn gives the retailer a strong commercial edge. Our principled practices enable them to drive sales and support their ethical credentials by supplying them with relevant marketing material. Better Supplier RelationshipsWe pride ourselves on being a preferred partner. In short, we deliver commercial support to suppliers that includes: good communication on product requirements, a range of market end points, a strong demand for product and prompt payments. Better Environmental PartnershipsWe enjoy constructive and supportive working relationships with NGOs and environmental partners. By way of example, in our previous dealings with flowers the Global Environment Fund mandated local conservation agencies to pilot and develop a wild fynbos sustainable harvesting code of practice and partner marketers of flowers. We provided the Agulhas Biodiversity Initiative with viable commercial solutions and in return, they gave us the necessary assurance that our endeavours were in line with the conservation of the valuable biodiversity of the region from which we sourced our Cape flowers. By working together with our partners we can further the work that is already being done and deliver even better results. |
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