Welcome to The Better Trading CompanyThe Better Trading Company is a dynamic, for-profit trading company that acts as an ethical agent. We connect leading retailers and markets with exceptional horticultural and agricultural entrepreneurs in Southern and Eastern Africa. 
Better Stories
Read all about our chilli project in Zimbabwe...
Better Team
We believe that businesses have to operate responsibly. Our team has both on-the-ground presence and international experience in order to fulfill this vision.
Better Process
We support investments in Africa that are underpinned by principles of respect and integrity for communities and the environment.
Shell Foundation
The company was born out of a shared vision with The Shell Foundation to bridge the gap between major retailers and developing world producers.
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